Meet Block + Ink | Beachly Behind the Brand
Aloha, sunshine! This season's assortment is inspired by cool evenings spent at a seaside bonfire and I can't wait to tell you about all the goodies I have in store for you! This week, we're taking a look at one of our featured brands from the Beachly Winter box - Block + Ink! Inspired by surf travels, this brand has all you need to stay in touch with your coastal side.
Block + Ink is a brand that is connected to their roots and utilize an ancient block printing technique to create all their pieces. Not only are their pieces beautiful and full of vibrant colors, but there is a beautiful story and process behind each piece that I am sure you will love.
Did I mention we have a giveaway with them this week? That's right! Head on over to the Beachly Instagram page and click on our pinned post to enter for a chance to win an extra-cozy Winter giveaway brought to you by Beachly x Block + Ink... it's value at $470+!
Psst! Haven't ordered your Winter box yet? No worries! You can get the Beachly Winter Box here and use code BLOCKINK to get $30 off your first box!
Block + Ink Printing Techniques
Block Print, or woodblock printing is an ancient technique for printing text, images or patterns on fabrics. It has been used throughout East Asia, first originating in China as a method of printing on textiles, the earliest surviving examples date to before 220 AD.
Woodblock printing is the earliest, simplest, and slowest of all methods of textile printing, and it is capable of yielding highly artistic results, some of which are unobtainable by any other method. Due to the handmade nature of the process, each piece is a unique work of art.
The printer commences by drawing a length of cloth, from the roll, over the table, and marks it with a piece of colored chalk and a ruler to indicate where the first impression of the block is to be applied.
They then apply the block in two different directions to the color on the sieve and finally presses it firmly and steadily on the cloth, ensuring a good impression by striking it smartly on the back with a wooden mallet.
The second impression is made in the same way, the printer taking care to see that it fits exactly to the first, a point which he can make sure of by means of the pins with which the blocks are provided at each corner and which are arranged in such a way that when those at the right side or at the top of the block fall upon those at the left side or the bottom of the previous impression the two printings join up exactly and continue the pattern without a break.
Are you as impressed with this ancient technique as we are over here at Beachly HQ? Luckily, you can snag some of these unique pieces for yourself at an extra discounted price! Block + Ink was nice enough to share a 20% off code with our Beachly Tribe. Just use code BEACHLY to get 20% off your purchase at Block + Ink!
Where It All Started
After traveling through the distant mountain ranges, seascapes, and golden deserts of India, Block + Ink was built off the timeless culture and inspiration of the land. Using plant and mineral dyes, they are able to uphold the integrity of a long cherished trade. Block + Ink offers a fresh perspective on an ancient tradition while also maintaining traditional culture and inspiration in their design process.
India's high energy and street scenes created a thrilling experience that led to a fascination with the arts and creation of textiles. There was an array of cottons and silks with a beautiful block printed designs. Just like that, the seed that would soon blossom into what we know today as Block + Ink was planted and it has been fast-growing ever since.
Psst! Don't forget - you can check out all these goodies and more by shopping Block + Ink! You have an exclusive 20% off site wide by being a part of the Beachly Tribe. Just use code BEACHLY for 20% off your purchase.
The Block + Ink Winter Feature
The Birds of Paradise Scarf | $45 retail value
Details - The beautiful floral print makes The Birds of Paradise Scarf the perfect finishing touch to any outfit. The lightweight fabric is so versatile- whether worn traditionally around the neck, tied in the hair or attached to the handle of your favorite bag.
Gotta get your hands on a Winter box ASAP? Sign up here! And enter code BLOCKINK at checkout for $30 off your first box. That's up to $300 worth of beach apparel, accessories, beauty, and more for only $69!
The Block + Ink x Beachly Winter Giveaway
Are you ready for our first official Winter box giveaway? I'm sure you know by now that it's with none other than our Winter box friends, Block + Ink! This giveaway is every beach-lovers dream. Did I mention it's valued at $470+!? Click here to enter the Block + Ink x Beachly Giveaway!
And if you still haven't made the jump yet to join Beachly, you can sign up today to get in on the coastal, seaside vibes you could ever dream of. Enter code BLOCKINK at checkout for $30 off your first box.